Surly’s new digs

Everyone’s favourite drunken uncle of a bicycle company, Surly, has a new website up.  It’s quite nice.  Looks not unlike my fridge.  They’re also now offering the Pacer as a full build, which is pretty great for people who love good road bikes but don’t want to look like wannabe professionals.

Combine with a hoodie for ultimate acceptance.

Combine with a hoodie for ultimate acceptance.

From the Surly website:

The Pacer is not what most race-inspired roadies seem to drool over. It isn’t on the cutting edge of design, it isn’t made of the latest ultra light super-expensive materials, and it isn’t festooned with lots of bright colors and graphics.  Rather, it is a road bike made of our favorite material, cro-moly steel, using frame geometry that makes it fast and efficient like a road bike should be, but it is not a racing bike.  This is a frame meant for all day rides.  There are a lot of other road frames out there that are flashier, more exotic, and full of promises most riders only dream of fulfilling.  The Pacer doesn’t make promises.  It’s simply a great riding steel frame.

It’s just these kind of descriptions that first drew me to Surly.  Well, that and the fact that they make fantastic bikes.

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