Beauty and the Bike: A Useful Project

Of all the videos about bicycles, here’s one that gets to the heart of an important issue: why do people (especially girls) stop cycling? Beauty and the Bike addresses this question as it relates to cycling infrastructure and teenage concepts of what is “cool.”  It’s obviously a cultural issue, as what is considered fashionable in one area (dutch bikes and high heels) is relegated to fugly in others (time trial bikes and skin suits).

The trailer looks good, I imagine the entire film is great.  Also, I stole this story from Copenhagenize.  Word.

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